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Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

Integrated marketing communication refers to integrating all the methods of brand promotion to promote a particular product or service among target customers. What is the connection between integrated marketing communication and brand equity and how does integrated marketing communication contribute to your company's equity? How much has changed when it comes to integrated marketing communications? What I wish I knew when I was 20. Today Coca-Cola's Wendy Clark, senior VP-integrated marketing communications and capabilities, wrote that the finding is true in isolation but should not obscure the role that social media plays. Are you missing opportunities to design integration and leverage into marketing efforts? Would you like to be informed by e-mail about the IMC 2014 progress: Subscribe for updates and we will keep you informed about important news related to the Congress. Marketing is a diverse field and consist of adiverse number of functions which are worked upon towards achieving the common objectives of maximum sales and profit. Having been a part of the transformation of communications on this campus since 2008, almost from the very beginning, I'm fortunate enough to have been here for many key milestones. Integrated marketing communication is a business process where the agency gives marketing importance to the target audience it demands for better accountability. In this role, Kat oversees the UC Graphics & Marketing department, manages the union's integrated marketing communications campaign, and assists with student development and student employee programs. Scribble, scribble, scribble… Home. STIR Advertising offers help for your integrated marketing planning. Integrated Marketing Communications. University of Nevada, Reno students move on to the National Student Advertising Competition starting June 5 in Phoenix, Ariz. Graduate Experience: New York (GENY) 2013 is coming very soon, and IMC students are very excited to hit the streets of the Big Apple to visit several agencies. The annual Integrated Marketing Communication Conference (IMC Conference) takes place at the CTICC in Cape Town on June 10 & 11 (the Johannesburg conference runs in September). Posted in Career on March 12, 2013 by mike. For CMOs, new social technologies present an opportunity to gain unique strategic advantages in their market.